TRADE AND INTERNATIONAL BUSINESS
B2B Newsletter Trade And International Business
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Hello Global B2B Friends,
It has really gotten cold here in the last week. It was down into the high teens the other night. The older I get, the more I dislike Winters here in Pennsylvania.
Hope it is nice and warm wherever you are in the world.
Last, but certainly not least, we have several leads in this issue and another article from Charlie Cook. In this article he writes how In marketing as in science there are basic principles that govern the movement of bodies in space, or prospects and clients. Yet many people don't use them to attract clients and grow their business.
OK, go check out everything this big issue and I wish you the best of health and success in the coming week. Until next time.
Ron Coble
Coble International -
Trade And International Business
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ARE YOU IGNORING THESE MARKETING PRINCIPLES?
by Charlie Cook
In marketing as in science there are basic principles that govern the movement of bodies in space, or prospects and clients. Just as people instinctively know the law of gravity, they are aware of the fundamental principles of marketing. Unlike the law of gravity which is hard to deny, many small business owners often neglect to apply core marketing principles to attract clients.
Even if you've never been hit on the head by an apple, you wouldn't argue that objects fall down instead of up. Of course Issac Newton's true genius in describing the law of gravity was in realizing that the same force that attracts apples to the earth is responsible for keeping objects in orbit around other planets and moons.
Use the following marketing principles to pull in prospects the same way gravity pulls planets into orbit around the sun. (Imagine yourself as the sun, the driving force of the solar system.)
1. START WITH YOUR CLIENTS
Client goals and concerns are the reason you are in business. Clients buy your products and services to meet their needs. You know this, but are you applying it to your marketing?
Many service providers marketing materials are little more than a laundry list of services. To attract prospects and clients, start with client problems as the catalyst for writing your marketing "memo" and materials. If you are a massage therapist you may provide "hot stone" or "deep tissue" massage but to get your prospects' attention you'll need to talk about relieving back pain or eliminating muscle spasms.
2. TARGET YOUR MARKET
There are a finite number of people who want and are willing to buy any given product and service. Marketing to people who don't want what you provide is a waste of time and money. You know this, but are you targeting your marketing to those people who are most likely to buy your services and products?
Learn (if you don't already know) who buys your products and services and why. Develop a picture of your ideal buyer, their demographics, concerns and motivates. Use this information to identify marketing tactics that will attract them to you.
3. DEMONSTRATE VALUE
Before a prospect becomes a client and a client becomes a repeat client, they need to be convinced of the value of your products and services. They need to feel confident that your products and services will do what they are supposed to do. You know this, but is your marketing built around demonstrating the value you provide?
Many independent professionals sell information and ideas. If you are a web designer, you could provide a tutorial on how to plan a web site. If you provide tangible services, you need to show people examples of your work and provide testimonials from former clients.
4. GROW YOUR NETWORK
Lead generation is the lifeblood of any small business. The more qualified prospects contact, the more clients you'll have. Even if you don't want a thousand clients, if you have lots of prospects you can have the option of having just a few high paying clients. You knew this too, but do you have a marketing strategy which helps you grow the number of qualified prospects you market to each month?
One of your marketing goals should be to motivate qualified prospects to give you their contact information so you can market to them. If you sell information, publishing articles with a free teaser at the end is one way to do this. If you sell products or tangible services, a raffle can attract prospects.
5. BUILD RELATIONSHIPS
People like to buy from others they know and trust. And attracting new clients takes ten times as much effort as selling to a repeat client. You know this too, but do you have a marketing strategy which helps prospects get to know and trust you?
You can assume that your prospects receive more information everyday than they can remember. Even if they need and want what you have to offer, there is a good chance they will forget an occasional radio ad or an annual newsletter. To grow your business, find ways to regularly stay in touch, educate them, and explain the ways you can help solve their problems.
You already know the law of gravity and these five core marketing principles. Become a true genius like Issac Newton, and apply them to pull prospects and clients into your orbit and grow your business. - 2003 ? In Mind Communications, LLC. All rights reserved.
***** The author, Charlie Cook, helps independent professionals and small business owners who are struggling to attract more clients and grow their businesses. To get the free marketing guide, '7 Steps to Get More Clients and Grow Your Business' visit www.charliecook.net or write ccook@charliecook.net
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product: desiccated coconut we need to buy desiccated coconut first class,40-50MT per month. please give us the quotation FOB Philippines and the fat percentage.thank you! name: tareq tareq@newwinco.com
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Our company as one of the main producers and exporters in Vietnam for handicraft products.Our goods are a wide range of designs and size, eg: products of sea-grass, palm, water hyacinth, bamboo, rattan, fern, etc. Especially, carpets, car's seat covers, cushions,embroidery mats, and other kind of mats, handbags, wide baskets, flats, trunks, etc....
Our products are good in quality, attractive in design, competitive in prices. They sell well in many countries, eg: American, Japan, Sweden, Norway.
DANG GIA HANDICRAFTS CO., LTD 217 TRAN QUANG KHAI ST., TANDINH WARD, DIST. 1, HOCHIMINH CITY, VIETNAM.
Tel/ Fax: 848-846 8922 Email: dghandicrafts@hcm.vnn.vn Website: http://www.danggia.com
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NEW 2004 Edition of the International Directory of South and Central American Importers/Buyers is now available - 22,000 importing firms from all major South and Central American countries seeking the best products at the best prices - could they be looking for your products?.
The New 2004 editions features thousands of changes from last edition. The Importer/Buyer listings are arranged alphabetically under numerous product categories with a complete cross referenced index to help you easily access the lists of importers/buyers for your products. STOP searching for buyers and START selling. This directory of buyer/importers is available in 1 printed volume of 522 pages or on One CD Rom. Directory Business And Trade
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FREE Trade Magazine Subscription of The Week
Thomas Register Regional Industrial Buying Guide
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Industry's most comprehensive resource for professionals looking to make best-educated buying decisions.
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Geographic Eligibility: USA (Published annually for 19 region-specific industrial markets)
Publisher: Thomas Industrial Network (formally Thomas Regional) http://tinyurl.com/djg6v
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WHO really makes money in Real Estate?
The Seller makes money. The Real Estate agent, Bank, Appraiser, Lawyer, Insurance Agent, and even the City, County and State (tax collectors) make money -- but -- the BUYER pays (even if the 'lucky' buyer buys a distressed fixer upper for no money down, he pays).
But, each year, poor souls across this country who want to 'Get Rich in Real Estate' fall for the same old sucker-pitch and pay out millions upon millions of dollars for courses, tapes, manuals and books on 'How To' -- buy distressed properties -- buy with No Money Down -- buy tax lien properties -- buy fixer uppers.
Real Estate BUYERS are the ones who have to make the monthly payments (if they can get the financing to begin with); pay the interest; pay the taxes and assessments; pay the cost of upkeep and maintenance; and pay the commission to the Real Estate agent when they decide to sell. (How do you get rich "paying?")
Doesn't logic tell you that to make money in Real Estate, you MUST be on the 'selling' side of the deal? But ...
How can you 'sell' something if you don't own (buy) it first?? Find out ..."How To Get Rich SELLING REAL ESTATE YOU DON'T OWN!" Options On Real Estate
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Interested in Doing Business In Mexico?
If you are an importer looking for high quality, low cost products or an exporter looking to get a piece of the action from this $61 billion dollar market. Over 300 industry categories available - also up to 150,000 Mexico business listings available on CD Rom. Visit our "Doing Business In Mexico" center today at: Doing Business In Mexico
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SELF-LIQUIDATING (Arbitrage) LOANS
Are Self-Liquidating Loans legal? - Do they really exist? - Can you qualify for such a loan? - What are Prime Bank Notes? Where & how do you get one? - Why do most bankers cringe when you ask them to act as a fiduciary for your Self-Liquidating Loan? After all, all you are asking them to do is disburse the funds against your orders. - How can it be a rip-off if there aren't any front-fees involved? - Who really puts together Self-Liquidating Loans? - Could you do a Self-Liquidating Loan in a smaller amount and have a better chance of success? - Can you do a Self-Liquidating Loan locally; in your own home town? Arbitrage Loan
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WARNING! -- WARNING! -- WARNING!
Over 90% of the information on the market about "how-to" Get
Rich In Mailorder is a bunch of pure Bull-Stuff! (You know what I mean.) Not only will you NOT get rich in mailorder using that
information ... you will probably lose a bundle of money trying to make it work for you. (If you haven't already.)
Learn the cold-blooded, honest truth about Mailorder.
Mail Order Business
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Copyright 2003-2007 by Coble Intl. All Rights Reserved. This newsletter may not be included in any compilation, electronic or printed, or as part of any commercial endeavor without written permission.
Although we believe all the information contained is legitimate, we cannot he held responsible for any dealings you have with any of the people and firms mentioned in this issue.
Ronald Coble
Coble Intl.
1420 Steeple Chase Drive
Dover
PA 17315-3784
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