INTERNATIONAL BUSINESS AND MARKETING

B2B Newsletter International Business And Marketing

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Hello International Business and Marketing Friends,

Well we survived Hurricane Isabel!

We had winds gusting up to 73 miles per hour with rain blowing horizontally - at 2:30 am Friday morning it looked like the classic pictures you see on TV of trees bent over and rain being blown so hard you could barely see.

We lucked out and only lost power for 1 hour, but my daughter and her husband and my father are not so lucky. Their power has been out since Thursday evening (this is Saturday noon that I write this) and one power company says they don't expect it to be back on for 2-3 more days.

There are about 60,000 people without power in our county alone. The only "lucky" thing about this storm is that it went further west than originally predicted. The first few days projections actually had the eye of the storm coming directly over us.

I hope the weather where you are located has been and will remain clear, calm and only raining when the crops need it.

This weeks issue has an article titled "Is Your Marketing Full of Holes?" and I hope you will find it useful to your business.

We also have included several "Products Wanted" requests that were received over the last week. I would like to encourage you to review some or all of our past newsletter issues that are posted at our website. Many contain very valuable trade leads and many articles on using Email and other Internet marketing strategies for your business. Here is a direct link to an archive list of the issues we currently have posted (keep checking back at this link as more will be added soon): B2B Newsletter Archives

OK, let's get down to business - hope your week will be happy, healthy and productive (with no more hurricanes, please!)

Ron Coble
Coble International - International Business And Marketing

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FREE Trade Magazine Subscription of The Week

Thomas Register Regional Industrial Buying Guide

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Industry's most comprehensive resource for international business and marketing professionals looking to make best-educated buying decisions.

Dedicated to serving the buying and specifying needs of engineers, purchasers, maintenance & operations personnel, and company managers in manufacturing, government, healthcare, construction, education, military and service businesses. Available annually in print and on CD-ROM, Guides provide unparalleled information for sourcing new suppliers, local distributors & services and hard-to-find parts.

Geographic Eligibility: USA (Published annually for 19 region-specific industrial markets)

Publisher: Thomas Industrial Network (formally Thomas Regional) http://tinyurl.com/djg6v

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Is Your Marketing Full of Holes?

By Charlie Cook

You wouldn't try to collect water in a bucket that leaked or catch fish with a torn net, but that is what many service professionals and small businesses do. They work hard to attract clients and customers but too often their marketing is full of holes.

The biggest holes in small businesses marketing efforts are in lead generation. For those that don't know it already, identifying, attracting and building a steady stream of prospects is the number one marketing task for growing a service business. You need to know who is interested in your products and services in order to market to them, again and again.

Every small business has some sort of lead generation strategy, whether its just handing out business cards, sending out press releases, writing articles, asking for referrals or, in more recent years, putting up a web site. The problem is that many of these approaches are used sporadically not systematically, and techniques aren't in place to capture the contacts made.

Interested prospects are missed, or if contact is made, are pushed away by your materials, web site or phone system. The result is that hundreds and thousands of potential prospects fall through cracks in your marketing and you can't profit from their business. If your lead generation strategy and systems aren't generating dozens or hundreds of new leads each week then your marketing strategy has a big gap in it. Four common holes in marketing are:

1. The Lack of Compelling Content Whether it's the title of your web site and the description shown in the search engines, or the title of your article and the first paragraph, your content needs to pull in prospects. Too often marketing materials are written from the sellers point of view instead of the prospects. Compelling content captures prospects attention by focusing on their problems. Without good copy prospects won't be moved to become clients.

- Is your marketing content compelling from prospects perspective?

- Does it lead with information about prospects problems and concerns?

2. Limited Reach If you could contact all the people who need and want your services, you might want to. Using advertising, direct mail or cold calling to do this is in most cases cost prohibitive. PR, writing articles and having a web site are some low cost ways of getting attention. The objective with any of these is to reach as many people as possible in order to find qualified leads.

Despite effort put into creating marketing materials, building web sites and writing articles, independent professionals rarely get the visibility they want. Articles are only read by a handful of people and web sites are hard to find.

To leverage the time and money you put into your marketing materials, articles, and web sites, you need to do everything you can to help people find them. This sounds obvious, but most service professionals write an article and just post it on their web site or send it to a few clients. With hundreds of online ezines and offline publications looking for content, you could be putting an article in front of tens of thousands of people instead of just a few.

The same is true of search engine listings. Most people can't even find their own sites in the search engines. Help the search engines put your web site on the first page or two for your keywords and you'll increase your exposure and reach hundreds of new prospects each week. Depending on your business, this is easier then most people realize and will extend the reach of your marketing dramatically.

- How many people per week see the marketing copy or articles that are meant to get them to make contact?

- What are you doing to increase this number?

3. Missing Motivators Grabbing prospects attention is the first step in lead generation; moving them to make contact, visit your web site or call your company and add themselves to your target list is the next step. When you write an article or send out a mailing, provide an incentive for prospects to take action. Offer a workshop or free report.

- Does your marketing motivate prospects to come to you and give you their contact information?

4. Malfunctioning or Non-Existent Systems If your marketing is working, prospects will call your office or stop by your web site. You want to make it is as easy as possible for prospects to get in touch with you, and you want to collect their contact information. Again, this sounds obvious, but how many times have you been frustrated by menu -driven answering systems that didn't list the item you called about? (Or made you go through too many steps to find it?) Or a web site with no name, email address or phone number of a person who could answer your questions. And many phone systems and web sites aren't set up to capture visitors contact information.

- Do you have automated systems that make it easy for prospects to contact your company?

- Do you have automated systems that make it easy for prospects to give you their contact information?

Marketing involves generating leads, converting them to clients and reselling to clients. If you're not attracting the number of customers and clients you want, make sure your marketing strategy isn't full of holes.

The author, Marketing Coach, Charlie Cook, helps independent professionals and small business owners who are struggling to attract more clients. To get a copy of the free marketing guide, '7 Steps to Get More Clients and Grow Your Business' visit www.charliecook.net or write ccook@charliecook.net

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New partners are wanted!!

Industry use product Frying Oil Oxidation Deterrent Equipment : The equipment consists of a high voltage generator and a discharge plate. By creating the electromagnetic field in the oil, oil molecule action gets more active, that expedites evaporation of water in the oil that is one of the biggest factor of oxidation. Generally speaking, the lifetime of the oil prolongs about 2 times based on experiences.

Household products Home Ice Cream Maker : Our manual type home ice cream maker is the first one which came out into the world about 15 years ago. Now the new motorized type has released in the spring this year. We are offering a higher quality in low prices.

We are planning to release a several new idea household products designed and made in Japan into the market place soon. New business partners are wanted!!

Lead-eye Co., Ltd. TEL/FAX +81-45-989-4226

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I am looking for a supplier of synthetic wool for the production of automotive polishing bonnets. How would I go about using your website to try and track down potential suppliers or importers who could help in this respect?

Ronald Evans Dico Products Corp. 315-797-9088 ext264

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name: Nandani Singh product wanted: Silk fabric

Please send us the names of some of the silk fabric exporters from China Email: tinkle@mantraonline.com

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LEARN HOW TO EXPORT CLOSEOUTS - SURPLUS - OVERSTOCKS - LIQUIDATIONS

Click Here Now:
Export Surplus Merchandise

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100% COTTON TERRY TOWELS INCLUDING BATHROBES AND ALL KIND AND SIZES TOWELS AND TOWEL CLOTH. WE ARE LOOKING FOR A COMPETENT IMPORTER/DISTRIBUTORS/WHOLESALERS.

GOLDEN TOWEL FACTORY PB. NO. 44, P.C. 327, SOHAR INDL. ESTATE OMAN

e-mail: goldentf@omantel.net.om Contacting Person: Mr. Joji K.V.

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We are a interested in buying first class new OE (original equipment) tires for Lexus, BMW, Mercedes and Toyota brand cars in container loads to be resold in the U.S.A. Brands such as Dunlop, Bridgestone, Michelin, Warrior and Uniroyal. I can provide a list of sizes and sku's upon request from a qualified seller.

They can reach me directly at 216-432-0088 x2237 Nico Cottone, Dealer Tire, Inc

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NEW 2004 Edition of the International Directory of European Importers is now available - 54,000 importing firms from all major European countries. This edition features thousands of changes from last edition. The Importer listings are arranged alphabetically under numerous product categories this trade directory provides you with a complete cross referenced index with easy access to lists of importers by products. Available in 3 printed volumes or on One CD Rom. Directory Business And Trade

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Interested in Learning How to Profit From Foreign Trade? Click Here To Read About Our Import Export Training Package

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WHO really makes money in Real Estate?

The Seller makes money. The Real Estate agent, Bank, Appraiser, Lawyer, Insurance Agent, and even the City, County and State (tax collectors) make money -- but -- the BUYER pays (even if the 'lucky' buyer buys a distressed fixer upper for no money down, he pays).

But, each year, poor souls across this country who want to 'Get Rich in Real Estate' fall for the same old sucker-pitch and pay out millions upon millions of dollars for courses, tapes, manuals and books on 'How To' -- buy distressed properties -- buy with No Money Down -- buy tax lien properties -- buy fixer uppers.

Real Estate BUYERS are the ones who have to make the monthly payments (if they can get the financing to begin with); pay the interest; pay the taxes and assessments; pay the cost of upkeep and maintenance; and pay the commission to the Real Estate agent when they decide to sell. (How do you get rich "paying?")

Doesn't logic tell you that to make money in Real Estate, you MUST be on the 'selling' side of the deal? But ...

How can you 'sell' something if you don't own (buy) it first?? Find out ..."How To Get Rich SELLING REAL ESTATE YOU DON'T OWN!" Real Estate Options

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Interested in Doing Business In Mexico?

If you are an importer looking for high quality, low cost products or an exporter looking to get a piece of the action from this $61 billion dollar market. Over 300 industry categories available - also up to 150,000 Mexico business listings available on CD Rom. Visit our "Doing Business In Mexico" center today at: Doing Business In Mexico

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SELF-LIQUIDATING (Arbitrage) LOANS

Are Self-Liquidating Loans legal? - Do they really exist? - Can you qualify for such a loan? - What are Prime Bank Notes? Where & how do you get one? - Why do most bankers cringe when you ask them to act as a fiduciary for your Self-Liquidating Loan? After all, all you are asking them to do is disburse the funds against your orders. - How can it be a rip-off if there aren't any front-fees involved? - Who really puts together Self-Liquidating Loans? - Could you do a Self-Liquidating Loan in a smaller amount and have a better chance of success? - Can you do a Self-Liquidating Loan locally; in your own home town? Arbitrage Loan

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LEARN HOW TO IMPORT

Click Here Now:
Importing - Starting An Import Business

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Although we believe all the information contained is legitimate, we cannot he held responsible for any dealings you have with any of the people and firms mentioned in this issue.

Ronald Coble
Coble Intl.
1420 Steeple Chase Drive
Dover PA 17315-3784

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