GLOBAL INDUSTRY
B2B Newsletter Global Industry
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Dear Global B2B Friends,
Welcome to the first full week of October.
We had our first Frost last week. This is kind of early for our area but in many cases welcomed since this area is the highest one in the country for allergy problems. The frost helps get rid of the ragweed and the allergy symptoms it causes along with it.
Still waiting for our grandchild to arrive. The 17th is the actual due date but they've told our daughter it could be anytime now.
There are several leads in this issue that you should take a look at, but most importantly, we have two articles. The first we wrote about the best way to get your products and/or services in front of the world as we have done. Nearly 75% of our business now originates from outside the USA and we explain why and how you can best promote your products and services worldwide.
We also have another great article from Charlie Cook that is written to help you learn "what words attract your clients."
We had about 7 people request to be removed from the subscriber list. Two of which we could not even find on the list (go figure). We wrote to them asking what email address they have been using to receive the newsletter, they never responded. So if you are one of those TWO people who we could not identify and delete from our list, please send me an email with the address you receive this newsletter and we will happily remove you.
That's it for now, have a great, happy, healthy and prosperous week!
Ron Coble
Coble International - Global Industry
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FREE Trade Magazine Subscription of The Week
Thomas Register Regional Industrial Buying Guide
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Industry's most comprehensive resource for professionals looking to make best-educated buying decisions.
Dedicated to serving the buying and specifying needs of engineers, purchasers, maintenance & operations personnel, and company managers in manufacturing, government, healthcare, construction, education, military and service businesses. Available annually in print and on CD-ROM, Guides provide unparalleled information for sourcing new suppliers, local distributors & services and hard-to-find parts.
Geographic Eligibility: USA (Published annually for 19 region-specific industrial markets)
Publisher: Thomas Industrial Network (formally Thomas Regional) http://tinyurl.com/djg6v
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DISPLAY YOUR PRODUCT OR SERVICES WORLDWIDE
Do you want to sell your products and/or services worldwide?
Most of you will answer this question with Yes, of course. But unfortunately many people have the "MISTAKEN" belief they can do it by sending a BLOATED email message to everyone listed in a trade directory or on a trade board.
They load up their Email with their best sales message, huge attachments that include documents, pictures and everything but the kitchen sink. And guess what? They don't get a SINGLE reply.
They then get on the BLAME game band wagon. They blame everything and everyone but themselves. Email was once a very good means of making initial contact with a potential customer BUT then the JUNK Emailers discovered how cheap it is to send their JUNK and this once great means of communication became a scourge.
Now, because of the junk mailers, most businesses and individuals have set up filters that will throw your Emails into a trash bin before the intended recipient ever views it. Many Internet service providers will not even deliver emails over a certain size or with attachments due to the possibility of the attachments containing a virus program or to simply save their systems from being shut down or slowed by the bandwidth that junk emails steal from their systems.
THE ANSWER TO GET YOUR PRODUCTS/SERVICES EXPOSURE TO THE WORLD
Our business was started in 1988 and until 1999 we only achieved a worldwide exposure for our products and services of "LESS" than 10% outside the USA.
Since 1999, nearly 75% of our business now originates from OUTSIDE the USA.
Why such a MAJOR turnaround in WORLDWIDE SALES?
Our WEB SITE is the ONLY reason.
Friends, I have said this before and I will continue to say it....if you do not have a web site to advertise your products and/or services....you are losing out on world wide business that could potentially grow your profits beyond anything you can imagine.
This is not hype.....this is fact. My example is just one of thousands that have experienced this level of life changing benefits.
It took us nearly 3 years to reach the potential that a web site on the world wide web had for us. A lot of trial and error, changing hosting service providers and many other stumbling blocks.
The GOOD NEWS is, there is now a service that has taken all the trial and error and stumbling blocks out of the process. They have made it so easy to get your web site up and running that you will be asking yourself why you did not do it before now.
I have written "briefly" about this service before, but NOW I felt compelled to write again because not only have they added MANY new services to their package, they now also offer certified webmasters to HELP you get your site up and running.
This new service cannot be emphasized enough. Although this service has the easiest to follow directions of any for setting up your web site, many, if not most of you simply do not have the time to take from your busy schedules to do the initial set up.
Enter the Certified Web Masters.
Thousands of small businesses of all kinds -- service-sellers, local businesses with local clients, SOHOs & "NOHOs," sales/rentals, affiliates, information-publishers, those with existing online businesses/e-commerce sites, network marketers, auction sellers -- have either started or switched over to using this system to establish or grow their businesses. Some have followed the easy step-by-step directions and done it themselves or they have hired one of the service provider's certified webmasters to do it for them.
You can and should act on this too...before your competition beats you to that new worldwide business.
You just do your business and thrive, in a tenth of the time at a tenth of price. This streamlined system of automated tools makes it so simple... No having to learn HTML, FTP, CGI, graphic or programming skills needed. No Search Engine expertise or consultants required.
This system handles all the technology and complexity for you. Everything... from brainstorming to domain name to hosting, from graphic design to Search Engine submission and optimization, from traffic building and analysis to e-zine publishing.
Everything...
All the tools, all in one place, all for one price, and all tied together into a straightforward, integrated, step-by-step process that works. Nothing else comes close.
Simply put, this service is the best (the only!) small business site-building- hosting-and-marketing solution in the world.
Already have a web site? You know by now that a Web site without traffic is pointless. This service makes it easy for you to build a professional, popular, and profitable business... a site that attracts a strong, endless stream of free, warm, willing-to-buy visitors... success guaranteed. No matter what you do (or want to do), it's for you if you want to do business instead of fighting technology and tedium.
Now is the time to get going.....get ahead of your competition....Email marketing is virtually dead and a web site is the easiest, quickest and least expensive placing your entire business product line or services in front of the millions of new potential customers that are already online and coming online every day.
"Why build JUST a Web site... when you COULD build a Web BUSINESS?"
Global Industry Web Site Building Package
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WHICH OF THESE WORDS ATTRACT YOUR CLIENTS
By Charlie Cook
Whether it's your business card, tagline, article title, web site title and description or ad, just the difference of a few words can either pull in prospects and clients or push them away. Getting it right can determine whether your phone is ringing off the hook or you are twiddling your thumbs hoping someone will call.
Just by changing a word or two or combining a couple of phrases, you can increase your response rate dramatically. Book publishers know that a book's title can make the difference between it becoming a best seller or a loser. Wouldn't you like your service and products to be best sellers?
In the past if you wanted to be sure you'd found the best name for your business or the right phrases to use in your marketing materials, you needed to hire a marketing research firm to get a reliable answer. Using phone surveys and focus groups, a market research firm can tell you which names turn prospects off and which make people want to buy your services and products.
While marketing research firms may still be the best answer for mid to large businesses, most independent professionals and small business owners, don't budget tens of thousands of dollars for this type of in-depth analysis. So how do you find out which key words and phrases will attract clients to you?
You can research and test words and phrases to dramatically increase the response to your marketing. Thanks to the development of the Internet and a couple of free and almost free online tools you can easily research which words pull in prospects and which push them away. Use the steps outlined below, to refine the words you use in your marketing.
START WITH A FOCUS ON CLIENT'S PROBLEMS Don't make the mistake of marketing your services and products by focusing on your name, professional label, your credentials or processes. Your prospects are concerned about their own problems, issues and needs. For example, the phrase "back pain" is searched for on the internet one and a half times as often as "chiropractor".
If you're a chiropractor, your marketing materials should focus on the pain that your clients' experience. Start with words that focus on prospects' problems. If you can't think of any, use words that describe the solution to their problems. What problems and solutions are your clients looking for?
USE ATTENTION GETTING WORDS Everyone knows that certain words like "sex" attract attention. The problem is "sex" won't attract clients for 99.9% of small businesses. It's not going to help a lawyer, cleaning service, caterer, etc. Other words that get attention are how to, secrets, and free. The title of this article contains at least two attention-getting words. Can you identify them?
FISH WHERE THE FISH ARE Certain category phrases exist to describe most types of businesses or tasks. If you are a web designer, the phrase "web design" is one. If you sell pyrotechnics, the more commonly used term is "fireworks"; by a factor of twenty-two. Improve the response to your marketing by using the common phrases people use to search online, the same ones used commonly in association with the services and products you sell.
Overture and Wordtracker provide free online tools to help you find the words and phrases your prospects are interested in. Make a list of all the words and phrases you think people associate with your services whether or not have a web site. Then test each phrase to find out which words attract the most attention.
The easiest tool to test word or phrase popularity is Overture's at http://inventory.overture.com/d/searchinventory/suggestion/ Type in possibilities from your list and look at the how many times it was used in a search in the last month. Write the number down next to the word or phrase on your list and continue testing until you have a clear winner. Make sure the keywords you use to describe yourself, and the ones you use on your web pages to help the search engines find your site are ones your prospects use, too.
ALMOST FREE MARKET RESEARCH Once you know the category phrase that best describes your services and products, the next step is to develop your tagline, or the copy you use in your web site description or even yellow page advertising copy. If you are a lawyer you might have a listing in the yellow pages under attorneys, but what should you say to prompt people to call your office? Do you know which of the following phrases is most likely to pull in prospects? - F*ree consultation for serious injuries - Need legal help? - Find the right attorney - Maximum cash compensation
Without doing some market research you won't know which phrase, if any of these, is the most effective. Thanks to www.Google.com/adwords it's easy to test out your ideas. Depending on the popularity of your key words and how long you run your test, it will cost twenty to fifty dollars or more at Google. You can sign-up, put up as many variations of your ad as you want, and see which ones people respond to. You may be surprised that changing a word or two can increase your response by factors of five or more. Once you see which phrases are working, try combining them to improve your response even more.
Even if you never run an ad, researching which phrases pull in prospects can help your business grow. Use the results on your business card, in your tagline, as the title to your web site or as the title to an article and pull in many more clients and customers.
2003 In Mind Communications, LLC. All rights reserved.
***** The author, Charlie Cook, helps independent professionals and small business owners who are struggling to attract more clients and grow their businesses. To get the free marketing guide, '7 Steps to Get More Clients and Grow Your Business' visit www.charliecook.net or write ccook@charliecook.net
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Products Wanted: Medical Disposable Products.
We are interested in importing above mentioned products. Kindly cooperate with us by circulating our address to concerned exporters and manufacturers by asking them to contact with us with their products and prices at earliest.
S.A.Khan. Shaheen Trading Company, 14-N,Near B.I.Drug, Moghalpura, Lahore, Pakistan. e.mail: shaheenakbarkhan@hotmail.com
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I have 25 years experience in shipping, including inspection of commodities and have worked as shipping agent, c n f and stevedoring agents in India. I am looking for buyers who need help finding cargo. Please include your specs and expected price.
Sekar Email: sekar_cpr@yahoo.co.in
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NEW 2004 Edition of the International Directory of European Importers is now available - 54,000 importing firms from all major European countries. This edition features thousands of changes from last edition. The Importer listings are arranged alphabetically under numerous product categories this trade directory provides you with a complete cross referenced index with easy access to lists of importers by products. Available in 3 printed volumes or on One CD Rom. Directory Business And Trade
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WARNING! -- WARNING! -- WARNING!
Over 90% of the information on the market about "how-to" Get
Rich In Mailorder is a bunch of pure Bull-Stuff! (You know what I mean.) Not only will you NOT get rich in mailorder using that
information ... you will probably lose a bundle of money trying to make it work for you. (If you haven't already.)
Learn the cold-blooded, honest truth about Mailorder.
Mail Order Business
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Interested in Learning How to Import and Export? Click Here To Read About Our "Import Export Training" Package
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WHO really makes money in Real Estate?
The Seller makes money. The Real Estate agent, Bank, Appraiser, Lawyer, Insurance Agent, and even the City, County and State (tax collectors) make money -- but -- the BUYER pays (even if the 'lucky' buyer buys a distressed fixer upper for no money down, he pays).
But, each year, poor souls across this country who want to 'Get Rich in Real Estate' fall for the same old sucker-pitch and pay out millions upon millions of dollars for courses, tapes, manuals and books on 'How To' -- buy distressed properties -- buy with No Money Down -- buy tax lien properties -- buy fixer uppers.
Real Estate BUYERS are the ones who have to make the monthly payments (if they can get the financing to begin with); pay the interest; pay the taxes and assessments; pay the cost of upkeep and maintenance; and pay the commission to the Real Estate agent when they decide to sell. (How do you get rich "paying?")
Doesn't logic tell you that to make money in Real Estate, you MUST be on the 'selling' side of the deal? But ...
How can you 'sell' something if you don't own (buy) it first?? Find out ..."How To Get Rich SELLING REAL ESTATE YOU DON'T OWN!" Real Estate Options
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Interested in Doing Business In Mexico?
If you are an importer looking for high quality, low cost products or an exporter looking to get a piece of the action from this $61 billion dollar market. Over 300 industry categories available - also up to 150,000 Mexico business listings available on CD Rom. Visit our "Doing Business In Mexico" center today at: Doing Business In Mexico
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SELF-LIQUIDATING (Arbitrage) LOANS
Are Self-Liquidating Loans legal? - Do they really exist? - Can you qualify for such a loan? - What are Prime Bank Notes? Where & how do you get one? - Why do most bankers cringe when you ask them to act as a fiduciary for your Self-Liquidating Loan? After all, all you are asking them to do is disburse the funds against your orders. - How can it be a rip-off if there aren't any front-fees involved? - Who really puts together Self-Liquidating Loans? - Could you do a Self-Liquidating Loan in a smaller amount and have a better chance of success? - Can you do a Self-Liquidating Loan locally; in your own home town? Self Liquidating Loans
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Copyright 2003-2007 by Coble International. All Rights Reserved. This newsletter may not be included in any compilation, electronic or printed, or as part of any commercial endeavor without written permission.
Although we believe all the information contained is legitimate, we cannot he held responsible for any dealings you have with any of the people and firms mentioned in this issue.
Ronald Coble
Coble International
1420 Steeple Chase Drive
Dover
PA 17315-3784
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