GLOBAL BUSINESS SOLUTIONS

B2B Newsletter Global Business Solutions

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Hello B2B Friends,

It's the Saturday before our Labor Day holiday here in the USA. Even though it's not the official end of Summer, Labor Day usually means the weather is starting to change and "hopefully" we will not have to mow the grass so often.

We have an article in this issue from our old buddy, Bob Leduc, titled: "Customers Buy When They Feel Good" - I hope you find it interesting and useful to you in your business.

We also have bunch of miscellaneous things that may or may not be of interest to you, but you won't know unless you read through the entire issue.

Hope your August is ending on a positive and profitable note.  Take care and have a great holiday (for our USA friends).

Ron Coble
Coble International - Global Business Solutions

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NEW 2004 Edition of the International Directory of European Importers is now available - 54,000 importing firms from all major European countries. This edition features thousands of changes from last edition. The Importer listings are arranged alphabetically under numerous product categories this trade directory provides you with a complete cross referenced index with easy access to lists of importers by products. Available in 3 printed volumes or on One CD Rom. Directory Business And Trade

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FREE Trade Magazine Subscription of The Week

Thomas Register Regional Industrial Buying Guide

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Industry's most comprehensive resource for professionals looking to make best-educated buying decisions.

Dedicated to serving the buying and specifying needs of engineers, purchasers, maintenance & operations personnel, and company managers in manufacturing, government, healthcare, construction, education, military and service businesses. Available annually in print and on CD-ROM, Guides provide unparalleled information for sourcing new suppliers, local distributors & services and hard-to-find parts.

Geographic Eligibility: USA (Published annually for 19 region-specific industrial markets)

Publisher: Thomas Industrial Network (formally Thomas Regional) http://tinyurl.com/djg6v

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Customers Buy When They Feel Good 

Copyright 2003 Bob Leduc http://BobLeduc.com

Prospective customers will not buy unless they feel good about you, your company and your product or service. Here are 4 simple ways you can stimulate their good feelings ...and motivate them to buy.

1. Personalize Your Marketing

Prospects are more likely to buy from you when they feel you are talking directly to them about their unique needs. Look for ways to make your sales message more specific to the needs of prospective customers.

For example, subdivide your targeted market into several more narrowly defined niche markets. Then customize your sales approach so it appeals to the specific interests of prospects in each niche market.

Tip: You can narrow the appeal of your web site without losing its effectiveness with your broader market. Just create customized web pages for each niche market you target. Then add a link to each of these specialized pages on your home page.

2. Emphasize Good Feelings

Prospective customers usually base their buying decision on how they feel about your product or service. Get them excited about using it and they won't hesitate to buy.

One way to get them excited is to convert the benefits provided by your product or service into a vivid word picture. Put your prospect in the picture by dramatizing what it feels like to be enjoying those benefits.

For example: If you sell financial products, describe what it feels like to enjoy an affluent lifestyle without debt.

3. Confront Buyer Skepticism

A prospective customer will not buy if they have any doubt that you will deliver exactly what you promise. Here are 3 of the many ways you can confront and overcome skepticism in your customer's mind.

* Use testimonials. They prove you've already delivered satisfaction to other customers. To be effective, they should describe a specific result your customer got by using your product or service. For example, "In just 2 weeks I lost 9 pounds, felt years younger and still continued to enjoy my favorite foods".

* Provide specifics. Convert general statements into specific descriptions. Instead of "quick and easy", explain exactly how quick and how easy. Also, reduce round numbers like "15 pounds" into specific odd numbers like "13.7 pounds". It sounds more authentic.

* Tone down your claims. A bold claim creates doubt in your prospect's mind and jeopardizes the sale. Avoid using any claim that sounds exaggerated - even if it is true. Reduce any bold claim to a more believable statement.

4. Eliminate The Need To Make Decisions

Try to structure your selling process so prospective customers do not have to make decisions. Every decision they have to make interrupts the buying process. It diverts their attention away from the action of completing the sale.

This can be especially hazardous when customers have difficulty making a clear choice among several options. Some will avoid the risk of making a wrong choice by making NO choice ...and you lose a sale you already had.

That's why you should promote only one product or service each time you advertise. You can use separate promotions for each product or service. But limit your prospect's decision to only "Yes, I will buy" or "No, I will not buy". Don't risk losing them over a "Which One" decision.

Tip: Sometimes you can successfully combine 2 or more related products or services into a special combination offer. But limit your customer's decision to "Yes" or "No". Don't include an option to buy the items separately.

Prospective customers must feel good about you, your company and your product or service before they will buy. Start using these 4 simple tactics to stimulate their good feelings and motivate them to buy.

Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards and several other publications to help small businesses grow and prosper. For more information: Email: BobLeduc@aol.com Subject: "Postcards" or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

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Over 90% of the information on the market about "how-to" Get Rich In Mailorder is a bunch of pure Bull-Stuff! (You know what I mean.)  Not only will you NOT get rich in mailorder using that information ... you will probably lose a bundle of money trying to make it work for you. (If you haven't already.)  Learn the cold-blooded, honest truth about Mailorder.

Mail Order Business

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WHO really makes money in Real Estate?

The Seller makes money. The Real Estate agent, Bank, Appraiser, Lawyer, Insurance Agent, and even the City, County and State (tax collectors) make money -- but -- the BUYER pays (even if the 'lucky' buyer buys a distressed fixer upper for no money down, he pays).

But, each year, poor souls across this country who want to 'Get Rich in Real Estate' fall for the same old sucker-pitch and pay out millions upon millions of dollars for courses, tapes, manuals and books on 'How To' -- buy distressed properties -- buy with No Money Down -- buy tax lien properties -- buy fixer uppers.

Real Estate BUYERS are the ones who have to make the monthly payments (if they can get the financing to begin with); pay the interest; pay the taxes and assessments; pay the cost of upkeep and maintenance; and pay the commission to the Real Estate agent when they decide to sell. (How do you get rich "paying?")

Doesn't logic tell you that to make money in Real Estate, you MUST be on the 'selling' side of the deal? But ...

How can you 'sell' something if you don't own (buy) it first?? Find out ...

"How To Get Rich SELLING REAL ESTATE YOU DON'T OWN!"
Real Estate Options

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Interested in Doing Business In Mexico?

If you are an importer looking for high quality, low cost products or an exporter looking to get a piece of the action from this $61 billion dollar market. Over 300 industry categories available - also up to 150,000 Mexico business listings available on CD Rom. Visit our "Doing Business In Mexico" center today at: Doing Business In Mexico

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SELF-LIQUIDATING (Arbitrage) LOANS

Are Self-Liquidating Loans legal? - Do they really exist? - Can you qualify for such a loan? - What are Prime Bank Notes? Where & how do you get one? - Why do most bankers cringe when you ask them to act as a fiduciary for your Self-Liquidating Loan? After all, all you are asking them to do is disburse the funds against your orders. - How can it be a rip-off if there aren't any front-fees involved? - Who really puts together Self-Liquidating Loans? - Could you do a Self-Liquidating Loan in a smaller amount and have a better chance of success? - Can you do a Self-Liquidating Loan locally; in your own home town? Self Liquidating Loans

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LEARN HOW TO IMPORT

Click Here Now:
Importing - Starting An Import Business

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LEARN HOW TO EXPORT CLOSEOUTS - SURPLUS - OVERSTOCKS - LIQUIDATIONS

Click Here Now:
Export Surplus Merchandise

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Copyright 2003-2007 by Coble International. All Rights Reserved. This newsletter may not be included in any compilation, electronic or printed, or as part of any commercial endeavor without written permission.

Although we believe all the information contained is legitimate, we cannot he held responsible for any dealings you have with any of the people and firms mentioned in this issue.

Ronald Coble
Coble International
1420 Steeple Chase Drive
Dover PA 17315-3784

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