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Hello Global B2B Friends,

I took a little break from publishing the newsletter. It's been "extremely" cold here in Central Pennsylvania and we are receiving snow again after only a 24 hour break....I am ready for Spring.

TWO NEW 2004 Edition Trade Directories are set to be released by the 10th of February. We are taking orders now and will process them for shipment as soon as our publisher has them available. So order now.

The Asia/Pacific Directory - read the details at: Directory Business And Trade

The Email Directory - (publisher states the new edition will have approximately 19,000 listings - up from 18,000). You can read about it at: International Email Directory

We have a great article in this edition from Charlie Cook about how your marketing message is like a key. If you have the right one, it can help you unlock doors to new business. If not you'll be locked out in the cold and your revenue will suffer.

We also have a lot of great trade leads. If you find a source of supply or a buyer through our newsletter, please let me know (it's great for my ego). Plus I am always receptive to those gift certificates for McDonald's coffee (Yes, I love their coffee and often drive there 'just' for a cup of their brew).

So there you have it. Hope there is something here for you.

Ron Coble
Coble International - Global Business News

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FREE Trade Magazine Subscription of The Week

Thomas Register Regional Industrial Buying Guide

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Industry's most comprehensive resource for professionals looking to make best-educated buying decisions.

Dedicated to serving the buying and specifying needs of engineers, purchasers, maintenance & operations personnel, and company managers in manufacturing, government, healthcare, construction, education, military and service businesses. Available annually in print and on CD-ROM, Guides provide unparalleled information for sourcing new suppliers, local distributors & services and hard-to-find parts.

Geographic Eligibility: USA (Published annually for 19 region-specific industrial markets)

Publisher: Thomas Industrial Network (formally Thomas Regional) http://tinyurl.com/djg6v

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IS YOUR MARKETING MESSAGE HOLDING YOU BACK? 

by Charlie Cook

Your marketing message is like a key. If you've got the right one, it will help you unlock doors to new business and start the process of converting them to clients. If you've got one that is the wrong size or poorly crafted you'll be locked out in the cold, wondering why your business isn't growing faster.

Unfortunately too many independent professionals and small business owners market with messages that just don't work. They may be too long, too short, too common, too dull, or too self laudatory. The result is they don't open enough doors to new business.

Your marketing message, elevator speech, unique selling proposition, value positioning statement or whatever you call it needs to describe what you do and the problems you solve in one or two sentences. This may seem like a small part of your marketing effort, but in fact it is one of the most important elements and costs the least to fix.

If your marketing message helps prospects understand how you can help them, you are in business. If it doesn't then you'll never reach your revenue potential.

Too Long or Too Short When asked what they do, most people either come up with a short label, or a long-winded description. You may tell people you are a lawyer, a therapist, in sales, a management consultant or a systems analyst. The problem with labels is that they don't really tell your prospects anything about what you do or how you can help them.

Regardless of your specific capabilities, when you use a label to describe yourself, people tend to assign a stereotype, based on opinions and assumptions. Say lawyer and people may shy away, say banker and people think boring, say therapist and people think of shrinks, say management consultant and people have no clue what you do.

Your marketing message should help you distinguish yourself and your unique capabilities. Use a label and you'll be assigned to a category which may or may not be favorable to you, and won't help your prospects understand the value of your services.

Some people try to avoid using a label by launching into a monologue listing their services and credentials. One management consultant I met, when asked what he did, said he would be happy to explain, but he'd need at least a half hour. Get and keep people's attention, start a conversation with a marketing message that rolls quickly off your tongue or the page.

Most people, your prospects included, scan verbal and visual content searching for relevant information that will help them solve a problem or meet a need. If your marketing message is too general or takes too long to hear or read, you are history. Your prospects won't take the time to find out that you may really have the perfect product or service for their needs.

Take a look at your marketing materials or your web page. - Are you doing the same thing as the management consultant above?

- Are you spending valuable time and space describing services and credentials when you could be leading with a succinct marketing message that actually explains the problems you solve?

- Or do you let yourself get stereotyped with a label?

USE A BRILLIANT MARKETING MESSAGE 

Whether you are talking to someone in person or in your marketing materials, your objective is to engage them, to get them thinking about their needs and wants. Do this successfully and they'll soon be wondering how they can't live without your products or services.

Your marketing message should be the catalyst to conversation. When you use it a connection should be made between your services and your prospect's needs. If you had a brilliant marketing message that resonated with your prospects wants and needs you'd have more and more qualified prospects contacting you and more and more business.

Does your current marketing message: - Tell people what you do? - Start a conversation? - Create a perception of need?

My marketing message is, "helping small business owners attract more clients and be more successful". When I use it I get one of two responses. If I'm talking to someone who isn't a small business owner, they usually want to know how I do what I do. If the person is a small business owner they want to learn how I can help them and I'm on my way to converting a prospect into a client.

If you want to attract more prospects and grow your business, the first step is to create a brilliant marketing message, one you can use in the elevator, on your business card, on your web site and in your voice mail message.

It is not easy to describe all you do in a sentence or two. Capture the essence of who you serve, the problems you solve and the solutions you provide and you'll have a brilliant marketing message.

Don't let your current marketing message hold you back. Make sure you have one that works as a key to attracting attention, engaging prospects and opening the door to new business. - 2004 ? In Mind Communications, LLC. All rights reserved. - The author, Marketing Coach, Charlie Cook, helps independent professionals and small business owners attract more clients and increase their earnings with the 5 Principles of Highly Effective Marketing. Sign up to receive the Free Marketing Guide and the 'More Business' newsletter, full of practical tips you can use at http://www.charliecook.net ***** =======================================================

Offer to sell Vietnam handicrafts

The Art of Lacquer is glad to introduce you to the world of lacquerware. We combine the respect of traditional Asian lacquer to western high quality standards. Our products range from everyday utilities to office desktopware including tableware, home decoration, corporate gifts, rattan, ceramic, furniture, wood and etc ?

In addition to our ranges, we can modify items such as color, dimensions or logotype printing even create new designs to satisfy wishes of the client. Many foreign companies have already put their trust in our high quality products. Our products have been exported to Japan, Singapore, Denmark, Italy, Thailand, Hong Kong, USA and the quality was well recognized.. We are proud to bring to you the best quality of bamboo and lacquerware.

Xuan Email: thanhxuanhn@yahoo.com

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Interested in Learning How to Import and Export? Click Here To Read About Our Import Export Training Package

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Products Wanted: hospital products

I would like to introduce our company Intersoft international mainly deals with supply and installation of Lab equipment in hospitals and pathological labs. At the moment one of client is interested to buy every kind of Lab Equipment from us for their new Hospital which is just constructed.

In this connection we request you to kindly help us and send us your valued catalogues and relevant material along with prices.

Best regards. Shakeel Ahmed Email: intersoft@wol.net.pk Intersoft international 207 Marhaba Tower Karim Block Market Allama Iqbal Town Lahore, Pakistan.

Ph: 92-42-5422768 Fax: 92-42-5419888

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We are manufacturer and exporters of variety herbal products, wishes to introduce in USA through your cooperation. Our following truly effective herbal products :-

1.- Herbal Lip Dyes in assorted colors. 2.- Herbal Henna Hair Dyes in assorted colors. 3.- Herbal Face Cream to cure: Acne, Blackheads, Dots, Wrinkles 4.- Herbal Shampoo 5.- Herbal Tooth Paste ( truly Total Mouth

We assure you that above mentioned products are far better in efficacy comparing to any other branded products available in the world. We will quote prices on your specific inquiries.

Ms.Khan Email: sania_khanss@hotmail.com

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LEARN HOW TO EXPORT CLOSEOUTS - SURPLUS - OVERSTOCKS - LIQUIDATIONS

Click Here Now:
Export Surplus Merchandise

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Product Wanted: Medical equipment

I am a dealer of medical equipment in India. Due to growing infrastructure of health industry in India, there is an increasing requirement for medical equipments. I am interested in receiving information and quotes on the following products : 1. FULLY AND SEMI AUTOMATIC BLOOD ANALYSER & FLAME PHOTOMETER FOR ELECTROLYTE ESTIMATES 2. PULSE OXIMETER WITH OR WITHOUT VARIOUS OPTIONS AND ATTACHMENTS SUCH AS CARDIAC MONITOR, NIBP, CAPNOGRAPHY ETC. 3.SURGICAL ACCESSORIES AND CONSUMABLES SUCH AS STAPLERS OF ALL KINDS, STITCHING THREADS, CATHETERS OF ALL KINDS (INCL. CARDIAC CATHETERS) 4.VENTILATORS ( INCL. PAEDIATRIC TYPE) 5.DIALYSIS EQUIPMENT Based on our recent research, there is an immense market for the above equipment in India.

Mr. Sheo Durga Choudhary Email: sdchoudhary9370@yahoo.co.in

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product: bamboo,rattan basket

message: We are producing bamboo,rattan wares as basket,tray, vase. We want to find the importers in the world to buy our goods.

name: nguyen trong binh Email: binhlgmeca@yahoo.com

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PRODUCTS WANTED:

The name of my company is Custom Clothiers Incorporated based in Atlanta, Ga. We are looking for manufacturers that can help us produce our new clothing line "The Douglass Wayne Collection." our clothing line will provide mens and womens apparel, such as, suits, slacks, shirts, pants, skirts, hats, and t-shirts. Our clothing line we provide different types of material such as: linen, wool, cashmere, cotton, silk, etc.

We are interested in factories that already have relationships with the U.S.A.. We look forward to hearing from you.

Douglass Smith Bobby Balogun

Custom Clothiers, Inc. 1731 Pryor Rd SW #304 Atlanta, Ga. 30315 404-822-8322

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products wanted: cd and dvd players

message: we need to buy brand and non-brand name cd and dvd players name: Satpal Bhanote Email: Laptas@aol.com

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Subject: Offering Iranian Pistachios

I Would Like To Introduce Myself As Ex-Commercial Counselor Of Iran In Turkey & Pakistan And Now As Foreign Trade Advisor Of Several Iranian Companies.

Reference To Your Requirement, I Would Like To Introduce You To Iranian Pistachio Which Is Very Famous Dried Fruit (With Aremarcable Taste) In The World.

SEYED AHMAD MAHDAVI Email: mahdavi_sa@yahoo.com

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LEARN HOW TO IMPORT

Click Here Now:
Importing - Starting An Import Business

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I'm a seller of Handicrafts material and different other items from Kolkata, India, operating in the domestic market. Now, I'd like to join in the export market. So, it would be my request if you can refer me some of Importers of this handicraft items around the globe.

M Sinha kolkata, India. E-mail: m_sinhain@yahoo.co.in

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product wanted: 100% POLYESTER KNITTED FABRIC

I AM AN IMPORTER FROM INDIA I AM SEEKING MANUFACTURERS OF " TRICOT BRUSHED" ( 100% POLYESTER KNITTED FABRIC)

Email: shantu637@yahoo.com name: ANIL JAIN

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We Nextgen Computrade Pvt Ltd , would like to introduce ourselves as importers and traders of computer parts and peripherals. we have been dealing in the same since almost a decade . We are basically dealing computer parts like keyboards, mouse, cd writers, vga cards, motherboards, internal modem, lan cards and hubs , switches etc of reputed brands like IBM, HP, COMPAQ, DELL, LOGTECH etc in bulk qtys. We can also buy refurbished goods, after specification.

Kunal Gupta Nextgen computrade pvt ltd. Email: nextgen@vsnl.net

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We have Natural products, Juices and other products for export! WITH QUALITY AND GOOD PRICE! For more information contact: D.C.Francisco. Rua S Mateus, n 183. Jardim Miranda. CEP:13510-000 / Santa Gertrudes - Sao Paulo - Brasil. Fone: 55 019 3545-1485. Fone: 55 019 9749-7368. E-mail: rierlis@uol.com.br

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product: cocoa 4 sale in large quantity

mail commodity is a company in nigeria west africa that trying to get company that are interested in purchasing some of thier product in large quantity(bulk), we deal in cocoa and some other products like cashew nut, palm kennel nut and some other agricultural products.

mail commodities Tim Email: mailcommodities@yahoo.com

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SELF-LIQUIDATING (Arbitrage) LOANS

Are Self-Liquidating Loans legal? - Do they really exist? - Can you qualify for such a loan? - What are Prime Bank Notes? Where & how do you get one? - Why do most bankers cringe when you ask them to act as a fiduciary for your Self-Liquidating Loan? After all, all you are asking them to do is disburse the funds against your orders. - How can it be a rip-off if there aren't any front-fees involved? - Who really puts together Self-Liquidating Loans? - Could you do a Self-Liquidating Loan in a smaller amount and have a better chance of success? - Can you do a Self-Liquidating Loan locally; in your own home town? Self Liquidating Loans

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ABAKUS CZ, s.r.o. Sedlackova 472/6, 39701 Pisek, Czech Republic Tel.: +420 382 272 089, Fax.: +420 382 272 789 E-mail: syrinek@abakus-cz.cz

We are family owned Czech company - wooden toys manufacturer and wholesaler looking for business partners to distribute our product to various parts of the world. http://www.abakus-cz.cz

Vladimira Syrinek

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We are a design-led vastly experienced manufacturer- exporter company of handcrafted leather goods ( accessories) for both men & women. Our products include wallets, card holders, passport holders, travel wallets, coin purses, cell phone cases, belt pouches (fanny backs), handkit pouches, ladies' bags & minibags, unisex backpacks and Bible covers etc etc. The quality of our products is flawless and we deliver on committed schedules. No quantities are really too large or too small for us. For free catalogue and pricelist please contact----- RAGINI EXPORTS (CONTACT PERSON-AJIT K.S.CHAUHAN) F-287,NEAR VILLAGE MANDIR, MAHIPALPUR, NEW DELHI-110037,INDIA. PHONE-0091-11-26789208/26784830 MOBILE-0091-9811173871 FAX-0091-11-26785001 EMAIL-akschauhanragi@yahoo.com

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We offer one roof solution to all engineering items

AUTO PARTS FOR CARS,TRUCK,BUSES,TRUCK,(EUROPEAN JAPANESE AMERICAN MODELS) A)STEERING PARTS B)SUSPENSION PARTS C)TRANSMISSION PARTS D)ENGINE PARTS E)TRANSMISSION PARTS G)GENERAL ITEM

BEARING- A)BALL BEARING B)TAPER ROLLER BEARING C)SPHERICAL BEARING D)CYLINDRICAL BEARING E)NEEDLE BEARING

ENGINEERING ITEM A)CASTINGS, MACHINED,NON MACHINED, B)FORGING C)MOULDING D)FABRICATION

WE CAN GIVE SHAPE TO ANY METAL ,PLASTIC,RUBBER,IRON,STEEL,OR GLASS .

LOVSON INDUSTRIES 405 REWA CHAMBERS 31 NEW MARINE LINES , MUMBAI - 20 INDIA

TELE NO 91-22-22065922 - 91-22-22051286 - 91-22-22039607 FAX NO 91-22-22061384 EMAIL lovson@bom5.vsnl.net.in or lovson@hotmail.com Website http://www.lovsonindustries.com

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WHO really makes money in Real Estate?

The Seller makes money. The Real Estate agent, Bank, Appraiser, Lawyer, Insurance Agent, and even the City, County and State (tax collectors) make money -- but -- the BUYER pays (even if the 'lucky' buyer buys a distressed fixer upper for no money down, he pays).

But, each year, poor souls across this country who want to 'Get Rich in Real Estate' fall for the same old sucker-pitch and pay out millions upon millions of dollars for courses, tapes, manuals and books on 'How To' -- buy distressed properties -- buy with No Money Down -- buy tax lien properties -- buy fixer uppers.

Real Estate BUYERS are the ones who have to make the monthly payments (if they can get the financing to begin with); pay the interest; pay the taxes and assessments; pay the cost of upkeep and maintenance; and pay the commission to the Real Estate agent when they decide to sell. (How do you get rich "paying?")

Doesn't logic tell you that to make money in Real Estate, you MUST be on the 'selling' side of the deal? But ...

How can you 'sell' something if you don't own (buy) it first?? Find out ...

"How To Get Rich SELLING REAL ESTATE YOU DON'T OWN!"
Real Estate Options

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Interested in Doing Business In Mexico?

If you are an importer looking for high quality, low cost products or an exporter looking to get a piece of the action from this $61 billion dollar market. Over 300 industry categories available - also up to 150,000 Mexico business listings available on CD Rom. Visit our "Doing Business In Mexico" center today at: Doing Business In Mexico

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Copyright 2004 by Coble International. All Rights Reserved. This newsletter may not be included in any compilation, electronic or printed, or as part of any commercial endeavor without written permission.

Although we believe all the information contained is legitimate, we cannot he held responsible for any dealings you have with any of the people and firms mentioned in this issue.

Ronald Coble
Coble International
1420 Steeple Chase Drive
Dover PA 17315-3784

Click Here Now To Learn The Global Business News About How To Access 10,000 New Trade  Sales Leads Over The Next Year

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